Андрей Прокопьев (ночной линейный редактор)
而Ubras的无尺码内衣，其实是将产品高度标准化，简化为按身高体重划分的S/M/L或干脆均码。这一粗暴的简化，彻底绕开了线上购买内衣，尺码选择困难这一最大的痛点。它让购买内衣变得像买一件T恤一样简单，决策路径大幅缩短，完美适配了疫情下被迫线上化的消费场景。。关于这个话题，PDF资料提供了深入分析
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"Without the co-CEO structure, the trade off would have either been too great for the business, or too great for the way that we wanted to have our children and have maternity leave," she reflects.
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